When the 2007 Jeep JK two-door Wrangler and four-door Wrangler Unlimited were introduced, Dynatrac immediately recognized that the new vehicle would fill a niche between the outgoing TJ Wrangler model and the wildly popular, but discontinued (and sorely missed) XJ Cherokee model. But the JK intrigue actually attracted more than just off-road enthusiasts and diehard Jeep owners – a whole new breed of customers to the Jeep brand and the aftermarket parts industry helped increase the sales volume of the Jeep Wrangler to nearly that of mainstream cars. In fact, FCA has sold approximately four times as many Wranglers each year as it has Chrysler 300s, and Wrangler annual sales have been roughly equal to that of the Chevrolet Malibu.* Continue reading →
When the 2007 Jeep JK two-door Wrangler and four-door Wrangler Unlimited were introduced, Dynatrac immediately recognized that the new vehicle would fill a niche between the outgoing TJ Wrangler model and the wildly popular, but discontinued (and sorely missed) XJ Cherokee model. But the JK intrigue actually attracted more than just off-road enthusiasts and diehard Jeep owners – a whole new breed of customers to the Jeep brand and the aftermarket parts industry helped increase the sales volume of the Jeep Wrangler to nearly that of mainstream cars. In fact, FCA has sold approximately four times as many Wranglers each year as it has Chrysler 300s, and Wrangler annual sales have been roughly equal to that of the Chevrolet Malibu.* Continue reading →